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Microsoft Does Not Have to Pay $1.5 Billion
Indisputably, there is much money to be made from patent monetization. However, many otherwise sophisticated high-level corporate managers do not possess a fundamental understanding of what the term "patent monetization" really means. That is,
they do appreciate that patent monetization can operate as a significant source of firm asset generation. They nonetheless do not also recognize that there are 2 essential models of patent monetization, each of which lead to markedly different results and require vastly different corporate commitment and infrastructure development for successful execution.
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